What I’ve learned about writing a business book

In summer 2019 I’d reached a bit of a “meh” moment.  I had been working on my second business book proposal for over a year, and just couldn’t get it right. The name was wrong, I was unsure about the audience, and I honestly didn’t know if I had the energy to put into writing against a deadline on top of all my other responsibilities. In a conversation with my coach, I wondered if I should just make my life easier and give up on the project for now. My coach Marie Stopforth asked me 2 really important questions – who would the book help and why I wanted to write it. In that conversation I realised I HAD to write the book, I simply couldn’t NOT do it.

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Even before COVID-19, we were feeling greater time pressure than ever at work. Companies have been increasing their demands for efficiency, smaller teams are doing the work that larger teams used to do, jobs have changed and we are given ever more challenging work to do in a more complicated world. No wonder we are too busy! “Keep up”, “put your head down” and “work harder” are what we tell ourselves, but these are no longer sustainable. Just working harder can lead to burnout, mistakes and stress, which do no good for our work, our teams or our health.

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